Reputation in a World of Hard Power
This year, PRologue enters a world where reputation is shaped in moments of change, where influence is contested, trust is earned in real time, and leadership is defined by clarity in complexity. Reputation in a World of Hard Power becomes the lens for conversations that challenge how reputation is built, sustained, and understood today, before the evening transitions into the SABRE South Asia Awards 2026, a night of celebration where insight is honoured on stage and the campaigns, communicators, and work that define reputation are recognised with distinction, setting new benchmarks for excellence across the region.
Knowledge Partners
Experience Partners
Supporting Partners
PRologue & SABRE 2026 in the News
SABRE awards South Asia 2026 winners
Winner
Mothers of Courage — Mantra Social Services × Butterflyeffect Media -
Corporate CEO of the Year
Amitabh Chaudhry — Axis Bank
Company of the Year
From Stories to Leadership: Building Reputation the Godrej Way — Godrej Industries Group × GIG Corporate Brand & Communications -
Superior Achievement in Brand-Building
#WinOverWeight (Yurpeak®) — Cipla with GCI Health
Superioir Achievement in Reputation Management
She Knows the Ground She Stands On — Hindustan Zinc with Archetype
Superior Achievement in Research and Planning
Making Conversations The New Storefront — WhatsApp, India with Weber Shandwick, India
Superior Achievement in Measurement and Evaluation
From Fringe to Mainstream: Repositioning Plant-Based Nutrition in India's Chronic Disease Narrative — Physicians Committee for Responsible Medicine (PCRM) with Adfactors PR
Superior Achievement in Creativity
The Art Trail of India: Automotive Storytelling Reimagined — Hyundai Motor India Limited (HMIL) with First Partners
India
Bachpan Manao (Celebrate Childhood) on DailyHunt — EkStep Foundation
Bangladesh
Vote SHE: Activating Bangladesh’s Women Voters — Miss Bangladesh US Organization with Hiam Hafizuddin
South/Southeast Asia
Zung Ke Khilaaf Zinc — Hindustan Zinc with Archetype
International
A Force For Good — Aditya Birla Group
Business-To-Business Marketing
Safe Uttar Pradesh, Safer Nation: Beating Crime with YAKSH, the AI Police Platform — Staqu Technologies with First Partners
Corporate Image
Work that includes - India's First Toolkit for Employing Persons with Disabilities in Manufacturing — Godrej Industries Group with Atypical advantage, Godrej Consumer Products
Corporate Culture & Change
We A.R.E Better Together’ — HDFC Bank
Corporate Social Responsibility
Bisleri Greener Promise — Bisleri International with Avian We.
Crisis/Issues Management
#FilariaSeFight — Gates Foundation India with Organic by MSL
Digital and Social Media Campaign
India AI Impact Summit 2026 — Ministry of Electronics & IT with MSL
Diversity Communications
#CelebratingAcceptance — Godrej Industries Group
Employee and Workforce Engagement
Strengthening the Brand from Within — ArcelorMittal Nippon Steel India
Employer Branding
McDonald’s for Youth: From First Jobs to Future-Ready India — McDonald’s India- North and East with First Partners
Financial and IPO Communications
From Masala to Markets: How the Orkla India IPO Turned a Household Brand into an Investor Story — Orkla India with Adfactors PR
Integrated Marketing
Zung Ke Khilaaf Zinc — Hindustan Zinc with Archetype
Marketing to Consumers (New Product)
Škoda Octavia RS x Rishab Sharma — Škoda Auto India with NCC x MSL
Marketing to Consumers (Existing Product)
Locally Yours – Reviving India’s Grassroots Retail in the Age of Quick Commerce — Coca-Cola India with First Partners
Media Relations
The Redseer Story: Built for High Stakes Work — Redseer Strategy Consultants with Zeno India
Public Affairs/Government Relations
India Maritime Week: DP World Powering India’s Growth Story — DP World
Public Education
Mothers of Courage — Mantra Social Services with Butterflyeffect Media
Special Event
Veer Hanuman: When Faith Takes Flight — Sony SAB with Ruder Finn India
Winner
Vaccine for Hope - Aditya Birla Memorial Hospital with FuzionPR
Winner
Reputation Is The New Trade Route — Yashika Chandwani
Associations
Safer Births by Design Building Quality into India's Private Maternity Care · #DontForgetMoms — Weber Shandwick India
Consumer Products/Services
Protect What Matters — Panasonic Energy India with MSL
Fashion & Beauty
From Face to Feed- Turning Cultural Virality into Credible Conversations — L'Oréal Paris with Adfactors PR
Financial & Professional Services
Barni se Azadi — HDFC Mutual Fund with Adfactors PR
Food & Beverage
Godrej Food Trends Report- Feast for the Future — Godrej Industries Group
Healthcare
Safe Blood, Save Lives — Thalassemia Policy Advocacy Group with Avian We.
Industrial/Manufacturing
Steel of India Podcast — Jindal Steel
Media, Arts & Entertainment
The Launch of JioHotstar — JioHotstar
Not for Profit
India Against Rare Disease — IHW Council with Teamwork Communications Group
Public Sector/Government
India AI Impact Summit 2026 — Ministry of Electronics & IT with MSL
Technology
Karnataka Bike Taxi Ban: Turning a Corner — Rapido with Burson Genesis
Travel & Leisure
olo Women Travel Campaign: Freedom Takes the Wheel — IntrCity SmartBus with 80 dB Communications
CERTIFICATES OF EXCELLENCE
Experiential Marketing - Live Events
The Art Trail of India: Automotive Storytelling Reimagined — Hyundai Motor India Limited (HMIL) × First Partners
Earned Media - Digital / Print Media
* From Co-working Confusion to Capital Markets Conviction — WeWork India Management × Adfactors PR
Earned Media - Broadcast Media
Kyunki Saas Bhi Kabhi Bahu Thi — JioStar
Earned Media - Earned Media with Influencers + Communities
Naye Zamane Ka Naya Paint — Birla Opus Paints × Burson Genesis
Earned Media - Persuasive Content
From Paper to Policy: Rewriting India’s 54-Year-Old Household Insecticide Rules for the Digital Age — Godrej Industries Group (Goodknight) × Corporate Brand & Communications
Sponsored & Paid Media - Product Placement
Launching In The Dark: How Patron El Alto Aligned with a Generation in Ascent — Bacardi India × Current Global
Sponsored & Paid Media - Digital Marketing / Advertising
From Face to Feed: Turning Cultural Virality into Credible Conversations — L’Oréal Paris × Adfactors PR
Social Media & Community Management - Social Visual
Every Smile Belongs — Smile Train India × The PRactice
Social Media & Community Management - Digital Publishing
From Underperforming to Unstoppable — Aviva Life Insurance India × Avian WE.
Owned Media - Corporate Reporting
Recharge for Change — Aditya Birla Group
Owned Media - Documentary Film & Video
#CelebratingAcceptance — Godrej Industries Group
Tools & Tactics - Best Use of AI in PR
Hum Raaton Mein Sooraj Ugaate Hain (We Bring Daylight to the Darkest of Nights) — Signify × Burson Genesis
Tools & Tactics - Best Use of VR, AR & Immersive Technology
We Transform Mobility in India – Siemens at IREE 2025 — Siemens
Tools & Tactics - Best AI Tool or Product
Har Ghar Surakshit 2025 – The Accidental Invitation Initiative — Godrej Enterprises Group × Adfactors PR
Tools & Tactics - Audio (Podcasts + Music)
From Folk to Feed: How Coke Studio Bharat Turned Regional Songs Into National Listening Moments — Coca-Cola India × Weber Shandwick India
Tools & Tactics - Real-time Engagement
Owning Market Moments — Axis Securities
Tools & Tactics - Data in Campaign Planning & Development
How India Instamarted – India, Decoded Through Its Carts — Instamart × We. Communications