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Find the latest PRCAI news, updates, and press releases right here.

Find the latest PRCAI news, updates, and press releases right here.
Press Releases
Press Releases
PRCAI in News
PRCAI In The News
Indian Public Relations Contributes US$545 billion in Economic Impact: Ipsos White Paper unveiled at PRana 2026 by PRCAI
Indian Public Relations Contributes US$545 billion in Economic Impact: Ipsos White Paper unveiled at PRana 2026 by PRCAI
- September 2, 2026

The Public Relations Consultants Association of India (PRCAI) today released the Ipsos White Paper: The Economic Impact of Public Relations in India at its annual Brand India Reputation summit – PRana 2026, highlighting that Public Relations in India is no longer a support function, it is building real value, contributing to economic impact....

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PRana 2026 by PRCAI to examine the new drivers of trust, influence and India’s reputation
PRana 2026 by PRCAI to examine the new drivers of trust, influence and India’s reputation
- August 26, 2026

Public Relations Consultants Association of India (PRCAI) brings its thirdedition of PRana 2026: India Inside, a brand-India reputation summit and story convention that gathersthe country’s bold thinkers, builders, and storytellers for conversations on how India’s reputation is shapedfrom within.As the world watches India march towards Viksit Bharat, PRana 2026 brings together the voices shapingthe country’s reputation under the theme India Inside: Shaping Reputation From Within. At its heart is asimple conviction - India’s next global story will not be shaped by narrative alone, but by what India does,what its people believe, how institutions are built and which voices the world chooses to trust. Through thislens, PRana 2026 asks a defining question: What is shaping India’s reputation story?...

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PRCAI Accredits 47 Emerging PR Professionals with the Prestigious AIPR 2026 Certification
PRCAI Accredits 47 Emerging PR Professionals with the Prestigious AIPR 2026 Certification
- April 30, 2026

The Public Relations Consultants Association of India (PRCAI)today announced the results of the Spring 2026 edition of the Accreditation in Public Relations (AIPR),its flagship certification programme for young and emerging Communication professionals.A total of 47 Public Relations professionals have earned their accreditation this year out of 138applications, reinforcing AIPR’s position as one of the most credible and aspirational certifications incommunications.“AIPR has consistently evolved to reflect the changing expectations of the profession. The strength of thisprocess lies in its ability to assess real capability, how professionals think, solve, and communicate underpressure. The 2026 cohort demonstrated a high level of preparedness and is well-positioned to contributemeaningfully to the next phase of growth in the communications industry,” said Santanu Gogoi,Associate Vice President, PRCAI and Founding Partner, First Partners....

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Indian Public Relations Market to reach ₹4,500 crore by 2030: PRCAI SPRINT 2026
Indian Public Relations Market to reach ₹4,500 crore by 2030: PRCAI SPRINT 2026
- July 2, 2026

The Public Relations Consultants Association of India (PRCAI) today unveiled its SPRINT 2026 report, marking a decisive shift in how the Public Relations industry sees itself maturing in a new era dominated by AI. The Indian PR industry grew 11% in FY26 to reach ₹3,230 crore, accounting for 12.6% of the Asia-Pacific market and it’s expected to reach ₹4500 crore by 2030. The moderation from a decade-long CAGR of 12% signals a maturing industry, one where who is buying and why now matter more than headline growth.The most striking shift is that Government's share of top client categories has nearly tripled since 2022 to 2026, from 4% to 11%, even as private corporates that long the industry's mainstay, slipped from 48% to 42% over the same period. Start-ups have nearly quadrupled their share, from 6% to 22% over the same period. Overall, start-ups, education and ed-tech, Government and FMCG are the strongest sectoral gainers....

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PRana 2025
India’s Finest Reputation Icons to address PRana 2025 by PRCAI
- September 3, 2025

Public Relations Consultants Association of India (PRCAI) brings its second and transformative edition of PRana 2025: India RISE Story, an industry-first story convention that beckons the creative mavericks, change-makers, visionaries and disruptors to weave the story of India’s RISE.As India charts its course toward the centenary of Independence in 2047, PRana 2025 emerges as the most spirited confluence of real and diverse stories from the communication world, influencing the country’s reputation. PRana 2025 is here to champion the stories of India’s RISE - Reputation through Innovation, Sustainability, and Entrepreneurship that are rewriting and reimagining India’s growth story....

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PRCAI unveils CEO Survey at PRana 2025 Spotlighting Reputation as India’s Currency for Growth
- September 11, 2025

The Public Relations Consultants Association of India (PRCAI) hosted the second edition of PRana 2025: The India RISE Story on September 10, 2025 at the Taj Palace, New Delhi. The idea and story convention brought together more than 20 eminent speakers, over 200 C-Suite leaders, communicators and storytellers to deliberate on how India’s Reputation, powered by Innovation, Sustainability and Entrepreneurship (RISE), will accelerate its journey to Viksit Bharat.Smt. Smriti Irani, Former Cabinet minister, unveiled the PRCAI Survey Report, ‘India’s Place in the New World Order’, developed in collaboration with Astrum Advisory. The study captured the views of 123 CEOs across six cities, finding that 84% of CEOs believe India’s best days lie ahead, and 89% are confident in India’s growth story....

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PRCAI AIPR 2026 Returns For Young Professional - India’s Aspirational Stamp of PR Talent
- January 21, 2026

The Public Relations Consultants Association of India (PRCAI) announces the 2026 edition of the Accreditation in Public Relations (AIPR), its flagship and national certification for high-potential communications professionals designed to benchmark excellence and strengthen the quality of talent across India’s communications industry.As the Indian PR industry expands from 14,800 professionals in 2024 to nearly 22,700 by end of FY 2030, strengthening talent capability has become central to sustaining this momentum. PRCAI’s SPRINT 2024–25 study highlights that over 80% of professionals see continuous upskilling and stronger benchmarks as essential to advancing industry excellence and credibility. AIPR responds to this opportunity by offering a robust, industry-backed accreditation that nurtures high-potential talent and strengthens leadership readiness across the profession....

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PRCAI Launches New Client-Consultancy Partnership Charter to Elevate PR Industry Standards and Collaboration
PRCAI Launches New Client-Consultancy Partnership Charter to Elevate PR Industry Standards and Collaboration
- Aug 12, 2024

The Public Relations Consultants Association of India (PRCAI), a leading body representing communications and public relations (PR) professionals in the country, today announced the launch of its new Client-Consultancy Partnership Charter. These guidelines aim to enhance collaboration and operational efficiency across the industry, highlighting PRCAI’s commitment to foster an ethical, professional and progressive industry....

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PRANA Press Release 2024
PRCAI Launches PRana 2024, First Ever Story Convention Establishing the Critical Role of Public Relations in Nation-Building
- Sept 04, 2024

The Public Relations Consultants Association of India (PRCAI)hosted the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela,Chanakyapuri, New Delhi, which was attended by 20 key opinion leaders, 100-plus C-suite leaders and topcommunicators with the aim to co-create the new narrative of the nation, as India marches towards the centennialindependence celebrations in 2047. The convention underscored the critical importance of compelling narrativesfor inspiring change, fostering innovation and contributing to the country’s growth....

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PRCAI Partners with IIMU to introduce Reputation Management Course in India with a B-School for the first time
PRCAI Partners with IIMU to introduce Reputation Management Course in India with a B-School for the first time
- Dec 11,2024

The Public Relations Consultants Association of India (PRCAI) haslaunched a brand new Reputation Management course for one of India’ top business management school, the IndianInstitute of Management, Udaipur (IIMU). This academia-industry collaboration aims to equip future businessleaders with expertise in strategic communications which is essential for building successful brands and businesses.Reputation Management is an elective course developed for IIMU, and is being offered in Term 5 (October-December 2024). The course covers six dimensions of corporate reputation—Emotional Appeal, Products &Services, Financial Performance, Vision & Leadership, Workplace Environment, and...

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Indian PR Industry Surges to ₹2,500 Cr inFY23, Expected to Nearly Double by FY30
Indian PR Industry Surges to ₹2,500 Cr inFY23, Expected to Nearly Double by FY30
- Jan 22,2025

The Public Relations Consultants Association of India (PRCAI)today unveiled its SPRINT 2024-25 survey report, presenting the dynamic state of India’s rapidly evolvingpublic relations industry. The industry achieved ₹2,500 crores in revenue for FY 2023, reflecting a 19%year-on-year growth—far outpacing global growth by more than three times. With a compoundeddecadal CAGR of 12.8%, the industry is expected to reach ₹4,570 crores by FY 2030, driven by an increasingemphasis on strategic PR practices for business outcomes, technological advancements, influencermarketing, and purpose-driven strategies gaining prominence....

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PRCAI Announces New Leadership, Kunal Kishore Takes Over as President
PRCAI Announces New Leadership, Kunal Kishore Takes Over as President
- June 6, 2025

Public Relations Consultants Association of India (PRCAI), the apex body representing PR and communication consultants in the country, today announced at its 24th Annual General meeting, the appointment of its new Managing Committee (MANCOM) and the 5 National Chairs who are part of the Executive Committee (EXCOM) for the 2025-2027 term, following a spirited and participative election process....

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Public Relations Industry Continues to Grow at 20 percent, reaching ₹2,500 crore
Public Relations Industry Continues to Grow at 20 percent, reaching ₹2,500 crore
- July 26,2024

At this event, PRCAI presented initial findings of SPRINT 2024*, its annual industry survey incollaboration with IPSOS, which estimates a growth of 19.6 percent in FY 2022-2023 for theindustry. PRCAI presented and deliberated on an optimistic projection for the Indian PR industry,reaching 2,500 Cr. from 2,100 Crore in FY 2021-2022....

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PRCAI
PRCAI Brings The PR Community Together With Sporting Experiences
- February 29, 2024

New Delhi, Thursday, February 29, 2024: The Public Relations ConsultantsAssociation of India (PRCAI) continues its efforts to foster collaboration andcamaraderie within the PR community through existing and new sporting initiatives.The sporting action in the year, began with the return of popular Public RelationsPremier Cricket League’s (PRPCL) seventh edition in the capital....

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28 Young Practitioners Accredited with Prestigious AIPR Certification from PRCAI; 68 Leading the Pack of Promising Industry Talent
- 16th August'23

New Delhi, Wednesday, 16 Aug 2023: Today, the Public Relations Consultants Association of India (PRCAI) announced the results of Summer 2023 round of the Accreditation in Indian Public Relations (AIPR), witnessing an increasing number of ranked professionals year-on-year,with higher quality submissions...

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Indian Public Relations Industry To Grow To 3500 crores by 2027 Says PRCAI; hire 8000 Professionals to its fold
Indian Public Relations Industry To Grow To 3500 crores by 2027 Says PRCAI; hire 8000 Professionals to its fold
- August 31, 2023

The Public Relations Consultants Association of India (PRCAI) hosted second edition of its flagship thought-leadership forum – Prologue 2.0...

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UnMute With PRCAI Marks The Debut Of A New Podcast Giving Voice To 'Opinions That Matter’ By Indian Achievers
- July 17,2023

New Delhi, Monday, July 17 2023: Crafting the compelling narrative of a bold and progressive India, the Public Relations Consultants Association of India (PRCAI) willdebut its first-ever podcast series – ‘UNMUTE with PRCAI’. ...

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PRCAI Elects New Leadership Committee, Atul Sharma Re- elected As President
- May 13, 2023

New Delhi, May 13, 2023 The Public Relations Consultants Association of India(PRCAI) has elected a new managing......

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10 Leading PR Industry Trends impacting future of communications
- Apr 5, 2023

India’s largest and most influential Public Relations (PR) professional body, Public Relations Consultants Association of India (PRCAI) ...

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PRCAI Unveils Annual Report ‘SPRINT 2022-23’
- Apr 5, 2023

India’s largest and most influential Public Relations (PR) professional body, Public Relations Consultants Association of India (PRCAI) brought out ...

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PRCAI Collaborates With Indian Deaf Cricket Association For Sixth Edition of Public Relations Premier Cricket League
- Feb 11, 2022

New Delhi, Saturday, Feb 11, 2022: Public Relations......

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PRCAI Partners with Mediation Mantras
- Feb 28, 2022

New Delhi, Tuesday, Feb 28, 2022: Public Relations Consultants Association of India(PRCAI), joined hands with Mediation Mantras for the first-of-a kind initiative...

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PRCAI Accredits 22 PR Professionals With The Prestigious AIPR Title
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Public Relations Consultants Association of India (PRCAI) declared results of the 2022 Winter round...

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PRCAI announces AIPR
PRCAI announces AIPR Results
- May 13, 2022

New Delhi, Friday, May 13, 2022: The Public Relations Consultants Association of Indiat (PRCAI)...

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PRCAI launches AIPR
PRCAI launches AIPR
- 31 Jan 2022

New Delhi, Monday, Jan 31, 2022. The Public Relations Consultants Association of India (PRCAI)...

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PRCAI endorses Interdecom
PRCAI endorses Interdecom
- 30, Dec 2021

New Delhi, Thursday, Dec 23, 2021: India’s largest and most influential PR professional...

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Talking mental health through humour: Young PR leaders on stigma
Talking mental health through humour: Young PR leaders on stigma
- October 14, 2026

From memes about burnout to campaigns encouraging therapy, young PR leaders explore how humour can make mental-health conversations more accessible, while navigating the fine line between breaking stigma and trivialising lived experiences....

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India's PR industry to reach Rs 4,500 crore by 2030 as AI reshapes sector: PRCAI
India's PR industry to reach Rs 4,500 crore by 2030 as AI reshapes sector: PRCAI
- July 2, 2026

India's public relations (PR) industry is expected to grow to Rs 4,500 crore by 2030 from Rs 3,230 crore in FY26, as the sector evolves beyond traditional communications into a strategic business function and ramps up investments in artificial intelligence (AI), according to the Public Relations Consultants Association of India's (PRCAI) SPRINT 2026 report....

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Indian Public Relations Market to Reach ₹4,500 Crore by 2030: PRCAI SPRINT 2026
Indian Public Relations Market to Reach ₹4,500 Crore by 2030: PRCAI SPRINT 2026
- July 5, 2026

The Public Relations Consultants Association of India (PRCAI) today unveiled its SPRINT 2026 report, marking a decisive shift in how the Public Relations industry sees itself maturing in a new era dominated by AI. The Indian PR industry grew 11% in FY26 to reach ₹3,230 crore, accounting for 12.6% of the Asia-Pacific market and it’s expected to reach ₹4500 crore by 2030. The moderation from a decade-long CAGR of 12% signals a maturing industry, one where who is buying and why now matter more than headline growth....

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India's PR industry to reach Rs 4,500 crore by 2030 as AI reshapes sector: PRCAI
India's PR industry to reach Rs 4,500 crore by 2030 as AI reshapes sector: PRCAI
- July 5, 2026

India's public relations (PR) industry is expected to grow to Rs 4,500 crore by 2030 from Rs 3,230 crore in FY26, as the sector evolves beyond traditional communications into a strategic business function and ramps up investments in artificial intelligence (AI), according to the Public Relations Consultants Association of India's (PRCAI) SPRINT 2026 report.The report said the Indian PR industry grew 11 per cent in FY26, accounting for 12.6 per cent of the Asia-Pacific market, although growth has moderated from the industry's decade-long compound annual growth rate (CAGR) of 12 per cent, reflecting a more mature market....

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India's PR Industry Set for Strategic Transformation by 2030
- July 2, 2026

The Public Relations (PR) industry in India is undergoing a significant transformation, with expectations to grow from Rs 3,230 crore in FY26 to Rs 4,500 crore by 2030. This evolution is marked by a broadening of traditional communications into strategic business roles and increased adoption of artificial intelligence (AI), according to the Public Relations Consultants Association of India's (PRCAI) SPRINT 2026 report.Kunal Kishore, PRCAI President, emphasized the industry's shift beyond a single narrative, suggesting that PR professionals need to refine their strategic capabilities and adopt emerging technologies thoughtfully. The report indicates the widening diversity of PR clients, with government representation nearly tripling, while private corporates see a decrease in their share....

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Indian public relations industry pegged to reach Rs 4,500 cr by 2030: Report
Indian public relations industry pegged to reach Rs 4,500 cr by 2030: Report
- July 2, 2026

The Indian public relations industry is expected to reach Rs 4,500 crore by 2030, having grown 11 per cent in FY26 to reach Rs 3,230 crore, according to a report.The growth rate of 11 per cent in FY26 is a moderation from a decade-long CAGR of 12 per cent, signalling a maturing industry, said the SPRINT 2026 report by Public Relations Consultants Association of India (PRCAI).In FY26, the Indian PR industry accounted for 12.6 per cent of the Asia-Pacific market, the report, which was released on Thursday, added....

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PR Newswire Signs Affiliate Membership with PRCAI to Strengthen India's Communications Ecosystem
PR Newswire Signs Affiliate Membership with PRCAI to Strengthen India's Communications Ecosystem
- June 8, 2026

Leading global press release distribution platform PR Newswire today announced its Affiliate Membership with Public Relations Consultants Association of India (PRCAI), India's premium communications body....

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Reputation is the ultimate currency: PRCAI’s Deepti Sethi on National PR Day
Reputation is the ultimate currency: PRCAI’s Deepti Sethi on National PR Day
- April 21, 2026

Every year on April 21, the Indian communication landscape pauses to observe National PR Day. While the date is often marked by industry seminars and social media posts, its origin is rooted in a landmark moment of professionalization: the first All India Public Relations Conference held in New Delhi on this day in 1968. It was during this historic gathering that the industry formally adopted its Code of Ethics, shifting the narrative from mere press agentry to a strategic management function.Fast forward to 2026, and the industry is no longer just managing press releases, it is navigating a global shift where technology and human trust intersect. A Fundamental Reset According to Deepti Sethi, CEO of the Public Relations Consultants Association of India (PRCAI), the industry is currently witnessing mixed growth trends influenced by shifting markets and evolving client expectations. However, she views this period of flux as a unique opportunity for PR to expand its influence, provided the industry undergoes a fundamental reset in skill and capacity building....

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South Asia SABRE Awards Open for Entries
South Asia SABRE Awards Open for Entries
- March 11,2026

The South Asia SABRE Awards, which recognize the best public relations work from India and across the subcontinent, are open for entries. The early deadline for submissions is April 10, 2026, with a late deadline (additional fee required) on May 8.The South Asia SABRE Awards, a partnership between PRovoke Media and the Public Relations Consultants Association of India (PRCAI) is in its 13th year, having launched in 2013 as the Indian SABRE Awards and now open to entries from Bangladesh, Nepal, Pakistan, and Sri Lanka.The competition has also expanded over the years to include the In2 SABRE Awards, which recognize a wide range of content creation, digital and social campaigns, and data and analytics—with new categories this year focused on AI tools and services, and the use of AI in PR campaigns....

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PRCAI awards AIPR 2026 certification to 47 emerging communications professionals
PRCAI awards AIPR 2026 certification to 47 emerging communications professionals
- April 30, 2026

New Delhi: Public Relations Consultants Association of India (PRCAI) has announced the results of the Spring 2026 edition of its flagship Accreditation in Public Relations (AIPR) programme, accrediting 47 emerging professionals and reinforcing its position as a benchmark for communications talent in India.Out of 138 applicants, 47 candidates successfully earned the prestigious certification, reflecting a 34.06% success rate. The rigorous, multi-stage evaluation process included an Aptitude Test, campaign case study, and writing assignments, assessed by a 24-member jury panel across New Delhi, Gurgaon, Mumbai, and Bangalore....

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PRCAI accredits 47 emerging PR professionals with the prestigious AIPR 2026 certification
PRCAI accredits 47 emerging PR professionals with the prestigious AIPR 2026 certification
- April 30, 2026

The Public Relations Consultants Association of India (PRCAI) today announced the results of the Spring 2026 edition of the Accreditation in Public Relations (AIPR), its flagship certification programme for young and emerging Communication professionals.A total of 47 Public Relations professionals have earned their accreditation this year out of 138 applications, reinforcing AIPR’s position as one of the most credible and aspirational certifications in communications.“AIPR has consistently evolved to reflect the changing expectations of the profession. The strength of this process lies in its ability to assess real capability, how professionals think, solve, and communicate under pressure. The 2026 cohort demonstrated a high level of preparedness and is well-positioned to contribute meaningfully to the next phase of growth in the communications industry,” said Santanu Gogoi, Associate Vice President, PRCAI and Founding Partner, First Partners....

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PRCAI Announces AIPR 2026, Strengthening India’s Aspirational Benchmark for PR Talent
PRCAI Announces AIPR 2026, Strengthening India’s Aspirational Benchmark for PR Talent
- January 22, 2026

The Public Relations Consultants Association of India (PRCAI) has announced the 2026 edition of the Accreditation in Public Relations (AIPR), its flagship national certification designed to benchmark excellence and build leadership-ready talent across India’s communications industry.As India’s public relations industry grows from approximately 14,800 professionals in 2024 to an estimated 22,700 by FY 2030, the need for structured capability-building and credible benchmarks has never been greater. PRCAI’s SPRINT 2024–25 study reveals that over 80% of industry professionals believe continuous upskilling and stronger standards are critical to advancing industry credibility and excellence. AIPR directly addresses this need by offering a rigorous, industry-backed accreditation for high-potential professionals....

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Shaping the Future of Public Relations: PRCAI Academia Conclave 2026
Shaping the Future of Public Relations: PRCAI Academia Conclave 2026
- January 24, 2026

TPRCAI Academia Conclave 2026, organised by the Public Relations Consultants Association of India (PRCAI) at the Apeejay Institute of Mass Communication (AIMC), Dwarka. The conclave brought together public relations professionals, academicians, and students on a common platform to deliberate on the evolving landscape of the PR industry and the competencies required to thrive in the profession. The event aimed to bridge the gap between academic learning and industry expectations, reinforcing the importance of experiential and industry-oriented education.Students from Maharaja Agrasen College, JIIMS Rohini, Tecnia Institute, JIMS Vasant Kunj, and OP Jindal University participated enthusiastically, reflecting a growing interest among communication students to gain industry exposure and practical insights beyond the classroom....

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PRCAI announces new leadership, Kunal Kishore takes over as president
PRCAI announces new leadership, Kunal Kishore takes over as president
- June 10, 2025

Public Relations Consultants Association of India (PRCAI), the apex body representing PR and communication consultants in the country, today announced at its 24th Annual General meeting, the appointment of its new Managing Committee (MANCOM) and the 5 National Chairs who are part of the Executive Committee (EXCOM) for the 2025-2027 term, following a spirited and participative election process.This year’s elections saw robust member engagement, with five leaders being elected through a competitive voting process, while four were elected unanimously - a testament to the industry’s belief in their leadership and direction....

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CJMC and PRCAI Host Masterclass on AI, Sustainability and Communication
- March 7, 2025

Dayananda Sagar University’s College of Journalism and Mass Communication (CJMC), in collaboration with the Public Relations Consultants Association of India (PRCAI), organized a masterclass on Sustainability, Technology, and Communication.The session was led by Supriyaranjan Kar, Director and Head of Global Sustainability and Social Impact Communication at Kyndryl. The masterclass focused on how Artificial Intelligence (AI) is changing the way communication professionals work and its growing role in achieving sustainability goals....

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PRCAI announces new leadership, Kunal Kishore takes over as President
PRCAI announces new leadership, Kunal Kishore takes over as President
- June 6, 2025

Public Relations Consultants Association of India (PRCAI), the apex body representing PR and communication consultants in the country, today announced at its 24th Annual General meeting, the appointment of its new Managing Committee (MANCOM) and the 5 National Chairs who are part of the Executive Committee (EXCOM) for the 2025-2027 term, following a spirited and participative election process.This year’s elections saw robust member engagement, with five leaders being elected through a competitive voting process, while four were elected unanimously - a testament to the industry’s belief in their leadership and direction....

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How AI, Gen Z, and business goals are reshaping India’s communication landscape
How AI, Gen Z, and business goals are reshaping India’s communication landscape
- February 15, 2025

The Indian communications industry is undergoing a transformation, with AI, Gen Z, and business outcomes driving growth. PRCAI’s SPRINT 2024-25 report highlights key trends, revenue shifts, and talent challenges shaping the sector.The Indian public relations industry continues to grow in significance, reflecting the country’s expanding economic landscape, and PRCAI’s SPRINT 2024-25—Study of Public Relations Insights, Nuggets, and Trends— paints a compelling portrait of a sector and space in the throes of significant transformation. Indian PR grew more than three times compared to global PR, reaching ₹2,500 crores in revenues in 2023. Its share in the Asia-Pacific market increased from 15.4% in 2022 to 17% in 2023. While publicly available data shows advertising grew 7%, PR clocked 11%—a sign of a shifting communication landscape....

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PRCAI partners with IIMU to launch a B-School reputation management course
PRCAI partners with IIMU to launch a B-School reputation management course
- Dec 11, 2024

The Public Relations Consultants Association of India (PRCAI) has launched a brand-new reputation management course for Indian Institute of Management, Udaipur (IIMU), a business management school. This academia-industry collaboration aims to equip future business leaders with expertise in strategic communications which is essential for building successful brands and businesses.Reputation management is an elective course developed for IIMU and offered in Term 5 (October-December 2024). The course covers six dimensions of corporate reputation—Emotional Appeal, Products & Services, Financial Performance, Vision & Leadership, Workplace Environment, and Social Responsibility—all seen through the lens of Public Relations, giving students a deeper understanding of how these drivers create long-term value for organisations....

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PRCAI introduces an industry-first story telling convention ‘PRana 2024: Shaping the Story of India’
PRCAI introduces an industry-first story telling convention ‘PRana 2024: Shaping the Story of India’
- Aug 28, 2024

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth....

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PRCAI Introduces an Industry-first Story Telling Convention ‘PRana 2024: Shaping the Story of India’
PRCAI Introduces an Industry-first Story Telling Convention ‘PRana 2024: Shaping the Story of India’
- Aug 28, 2024

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth....

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PRCAI introduces story telling convention ‘PRana 2024: Shaping the Story of India’
PRCAI introduces story telling convention ‘PRana 2024: Shaping the Story of India’
- PRCAI introduces story telling convention ‘PRana 2024: Shaping the Story of India’

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047....

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PRCAI Launches PRana 2024 - Shaping the Story of India
PRCAI Launches PRana 2024 - Shaping the Story of India
- Aug 28, 2024

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth....

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PRCAI introduces an industry-first story telling convention
PRCAI introduces an industry-first story telling convention
- Aug 28, 2024

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on 4 September 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth....

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PRCAI launches PRana 2024 - Shaping the Story of India
PRCAI launches PRana 2024 - Shaping the Story of India
- Aug 28, 2024

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of PRana 2024: Shaping the Story of India on September 4, 2024 at The Leela, Chanakya Puri, New Delhi, inviting 20 key opinion leaders, 100 plus C-suite leaders and top communicators to co-create the new narrative of the nation, as India marches towards the centennial independence celebrations in 2047. The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth....

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The Indian Express
PRCAI to host inaugural edition of ‘PRana 2024’ in Delhi on Sept 4
- Aug 28, 2024

The Public Relations Consultants Association of India (PRCAI) will host the inaugural edition of ‘PRana 2024: Shaping the Story of India’ on September 4 at The Leela, Chanakya Puri, New Delhi. As many as 20 key opinion leaders, over 100 C-suite leaders and top communicators have been invited to the industry’s first story-telling convention.The convention underscores the critical importance of compelling narratives for inspiring change, fostering innovation, and contributing to the country’s growth.Founded in 2001, the PRCAI is Indian PR industry’s flagship trade association....

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PRCAI launches new client-consultancy partnership charter
PRCAI launches new client-consultancy partnership charter
- Aug 13, 2024

The Public Relations Consultants Association of India (PRCAI), a leading body representing communications and public relations (PR) professionals in the country, today announced the launch of its new Client-Consultancy Partnership Charter. These guidelines aim to enhance collaboration and operational efficiency across the industry, highlighting PRCAI’s commitment to foster an ethical, professional and progressive industry....

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PRCAI unveils new client-consultancy partnership charter to enhance PR industry standards
PRCAI unveils new client-consultancy partnership charter to enhance PR industry standards
- Aug 12, 2024

The Public Relations Consultants Association of India (PRCAI) announced the launch of its new Client-Consultancy Partnership Charter. These guidelines aim to improve collaboration and efficiency in the industry, reflecting PRCAI’s commitment to an ethical and professional PR sector....

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Why PR is still growing… and it will only grow more in the coming years?
- May 9,2024

Let me start with some hard data that points in a clear direction of why the PR industry is on the growth path. In one of the published data sourced from PRCAI (Sprint report 2022-23) the Indian PR industry is around US$ 260 million which is around 2100 crore INR. The global PR market is huge, amounting to US$ 20 billion and INR 1,60,000 crore. US firms account for 50% of the market.The Asia-Pacific market is around INR 13,600 crore (US$1.7 billion) and Asia-Pacific accounts for 8.5% of the global PR market while India’s share is very negligible but the growth potential is huge looking at the developments that are taking place in the marketing and communication field and more and more clients realising the importance of PR. ...

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PRCAI brings the PR community together with seventh edition of PRPCL
- MAR 01, 2024

The Public Relations Consultants Association of India (PRCAI) continues its efforts to foster collaboration and camaraderie within the PR community through existing and new sporting initiatives. The sporting action in the year, began with the return of popular Public Relations Premier Cricket League’s (PRPCL) seventh edition in the capital. PRPCL North was held at Gulmohar Park Club in Delhi over two weekends on February 18 ,19, and 24, where sixteen agency teams played 38 matches. The league will travel to Mumbai and PRPCL West will be held at Khar Gymkhana on March 8 and 9, 2024. Soon after, Bengaluru will debut the much-awaited PubQuiz on March 27, 2024....

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PRCAI organises sporting experiences for the PR community
- March 1, 2024

The Public Relations Consultants Association of India (PRCAI) recently brought back the Public Relations Premier Cricket League’s (PRPCL) seventh edition in the capital. PRPCL North was held at Gulmohar Park Club in Delhi over two weekends on February 18 ,19, and 24, where sixteen agency teams played 38 matches. The league will travel to Mumbai and PRPCL West will be held at Khar Gymkhana on March 8 and 9, 2024. Soon after, Bengaluru will debut its PubQuiz on March 27, 2024....

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Ahmedabad hosts first-ever PRCAI regional dialogues
- 26 Feb 2024

It emphasised the continuing impact of print and regional media, as well as the role of experts in constructing narratives....

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PRCAI Brings The PR Community Together With Sporting Experiences
PRCAI Brings The PR Community Together With Sporting Experiences
- February 29, 2024

New Delhi, Thursday, February 29, 2024: The Public Relations Consultants Association of India (PRCAI) continues its efforts to foster collaboration and camaraderie within the PR community through existing and new sporting initiatives. The sporting action in the year, began with the return of popular Public Relations Premier Cricket League’s (PRPCL) seventh edition in the capital. ...

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Indian Public Relations Industry To Grow To Rs 3500 crores by 2027 Says PRCAI
Indian Public Relations Industry To Grow To Rs 3500 crores by 2027 Says PRCAI
- Aug 31, 2023

The Public Relations Consultants Association of India (PRCAI) hosted second edition of its flagship thought-leadership forum – Prologue 2.0. Igniting an engaging dialogue during Prologue 2.0: ‘Storytelling In The New World Order’, PRCAI revealed optimistic growth estimates for the industry to reach 3500 crores by 2027, at an annual growth rate of 11%....

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prmoment
ET puts out anti-PR edit page piece, India's PR community speak up, PRCAI asks to meet ET editor
- Oct 13, 2023

Deeptie Sethi, CEO, PRCAI told PRmoment, “PRCAI has formally reached out to the Economic Times and will be meeting the editor to address the concern. The unpopular piece, unfortunately presented a one- sided perspective and wasn’t funny sadly.”...

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PRCAI launches podcast series ‘Unmute with PRCAI’
- July 21,2023

The 10 inaugural episodes will feature Ravi Venkatesan, Priyanka Gill, Vikram Sakhuja, Arundhati Bhattacharya and Avinash Pant, amongst others....

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UnMute With PRCAI Marks The Debut Of A New Podcast
- July 21,2023

Crafting the compelling narrative of a bold and progressive India, the Public Relations Consultants Association of India (PRCAI) will debut its first-ever podcast series – ‘UNMUTE with PRCAI’....

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PRCAI elects new leadership committee, Atul Sharma re- elected as president
- May 15, 2023

Sharma, chief executive officer, Ruder Finn India and Head, Middle East, has been ......

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PRCAI elects new leadership committee, Atul Sharma re- elected as President
- May 15, 2023

The Public Relations Consultants Association of India (PRCAI)......

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PRCAI elects new leadership committee
- May 15, 2023

Atul Sharma re-elected as President; to be supported by Kunal Kishore, Vineet Handa and four EXCOM National Chairs......

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PRCAI elects new leadership committee; re-elected Atul Sharma as President
- May 15, 2023

The newly elected leadership team will serve a two-year term, commencing in May 2023......

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PR industry sees double digit growth, gains C-Suite Attention; PRCAI SPRINT Report
- Apr 05, 2023

Public Relations is a crucial business function; 8 out of 10 client India Inc. leadership. works closely with communications team to devise PR strategies......

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Ruder Finn's Atul Sharma re-elected as PRCAI president
- May 15, 2023

The Public Relations Consultants Association of India (PRCAI) has re-elected Atul Sharma, CEO......

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PRCAI’s Deeptie Sethi & Atul Sharma decode future growth trajectory of Indian PR
- Apr 05, 2023

In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the pandemic period......

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PRCAI unveils its annual report ‘SPRINT 2022-23’
- Apr 6, 2023

public Relations Consultants Association of India (PRCAI) has released its annual industry report and affirms......

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Southern India driving growth in PR: PRCAI Survey 2023
- Apr 04, 2023

New Delhi, Wed April 5, 2023: Public Relations (PR) professional body, Public Relations Consultants Association of India (PRCAI) brought out its annual industry report today......

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It is all about very targeted communications to the end cnsumer today and that's where PR comes in:PRCAI
- Apr 06,2023

Mumbai: Public Relations Consultants Association of India (PRCAI)......

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PR industry trends to look out for
- Apr 07,2023

Public Relations Consultants Association of India (PRCAI), India’s largest PR professional body......

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coverage
PR body ties up with Mediation Mantras to resolve disputes via conciliation
- Mar 06, 2023

The aim is to encourage a mediation mindset that helps individuals and firms shift from an adversarial win-lose method of approaching business and human interaction, to a win-win way for all...

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PRCAI Study: South India Leads PR Growth Amid Continued Talent Challenges
- Apr 05, 2023

India’s PR industry grew by 13% in 2022, but remains challenged by talent issues......

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Retaining talent is a massive challenge: PRCAI
- Apr 05, 2023

President Atul Sharma and CEO Deeptie Sethi of Public Relations Consultants Association of India talk about the growing regional market, key challenges of the industry and more......

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coverage
PRCAI and Mediation Mantras join forces to revolutionise conflict resolution in the PR industry
- Mar 10, 2023

Mumbai: Public Relations Consultants Association of India (PRCAI), joined hands with Mediation Mantras for the first-of-a-kind initiative to support the PR Industry to help resolve professional and commercial disputes through the international best practice of Mediation....

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PRCAI Collaborates With Indian Deaf Cricket Association For Sixth Edition of Public Relations Premier Cricket League
- Feb. 11

New Delhi, Feb. 11 -- Public Relations Consultants Association of India (PRCAI)…...

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PRCAI collaborates with Indian Deaf Cricket Association for 6th PR Premier Cricket League
- Feb 13, 2023

Public Relations Consultants Association of India (PRCAI) ......

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Top takeaways from the 2022 Global Exchange between PRSA and the Public Relations Consultants Association of India
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As the Immediate Past Chair of PRSA, one of my goals is to bring greater awareness to the critical......

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As PR Professionals we must protect our peace
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Felicia Blow, PhD, APR Associate Vice President for Development......

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Rewind 2022: PR needs to embrace strategic planning and thinking - Deeptie Sethi
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It’s time to review the most significant industry developments...

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PR is going through a renewal of sorts. The industry is bound to grow with a sense of optimism...
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The Public Relations Consultants Association of India......

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Technology is also determining the way we are growing as an industry
- JUL 29, 2022

The world of public relations is not limited to media alone. During its...

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PRCAI celebrates
PRCAI celebrates 20 years; PRologue launches new brand identity & more
- Feb 25, 2022

The public relations industry is witnessing a revolution where global trends like...

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PRCAI launches first edition of Prologue on completing 20 years
- July 25, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the...

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Building the world
Building the world of Web 3.0: Transparency, inclusivity and co-creation
- July 28, 2022

If you have navigated your information and reached this article and are currently...

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Supportive Voices
A Profession United: Supportive Voices From PR’s Industry Bodies
- July 28, 2022

This article is part of the Ukraine Special Edition, a collaboration between Provoke...

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PR Accreditation Programme
India's First PR Accreditation Programme Aims To Tackle Talent Deficit
- July 28, 2022

India has become the latest country to launch an...

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Atul Ahluwalia
Innovation only comes when you are abreast with trends: Atul Ahluwalia, First Partners
- July 28, 2022

India has become the latest country to launch an...

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India’s first Accreditation Programme
PRCAI launches India’s first Accreditation Programme for PR Professionals in India
- July 28, 2022

The Public Relations Consultants Association of India (PRCAI) today...

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industry & corporates
In 2022, ESG will be one of the biggest focus areas of the industry & corporates alike
- July 28, 2022

In today’s ‘Year-ender story of 2021’ series, Vineet Handa, CEO, Kaizzen & North Chair PRCAI...

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Ford Motor’s Deeptie
Ford Motor’s Deeptie Sethi joins PRCAI as its first CEO
- July 28, 2022

Sethi in her new role will be effectively leading, developing and shaping the agenda for the...

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Appointed as PRCAI CEO
Deeptie Sethi appointed as PRCAI CEO
- July 28, 2022

Public Relations Consultants Association of India (PRCAI) has announced the appointment of...

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PR Leaders Predict Increased Profitability in Face of Global Challenges
- May 13, 2022

PR agency leadersin every region of the world expect increased......

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PRCAI Appoints Its First CEO, Deeptie Sethi
- July 28, 2022

Industry body Public Relations Consultants Association of India (PRCAI) today, announced...

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Blogs

Read up about what your peers have to say about our industry, and news trends that will bring actionable change. More importantly, share your views.

The festive shopper is still spending. Just not on autopilot
The festive shopper is still spending. Just not on autopilot

Attention may open the door, but it does not guarantee a purchase. Festive shoppers are looking beyond advertising to compare prices, read reviews and assess whether a brand’s promise holds up. Regional relevance, credible customer experiences and trust built through the year now matter as much as the campaign itself. Artificial Intelligence (AI) may help people find and compare brands, but it cannot decide which ones deserve their confidence.

More . . .
The End of Predictable Policymaking: Lessons for Public Affairs Professionals
The End of Predictable Policymaking: Lessons for Public Affairs Professionals
Future-Proofing Communications in an Age of Complexity: Lessons from Bosch Global Leaders
Future-Proofing Communications in an Age of Complexity: Lessons from Bosch Global Leaders
Running towards the explosion: Reporting from war in Iraq
Running towards the explosion: Reporting from war in Iraq
Relational intelligence is the new currency of communication
Relational intelligence is the new currency of communication
From measurement to impact and value creation: PR can own this in 2026 and beyond
From measurement to impact and value creation: PR can own this in 2026 and beyond
Digital Advocacy Needs Guardrails Before It Loses Legitimacy
Who Controls Trust in the Age of AI?
Why the Energy Transition Needs Communicators
Why the Energy Transition Needs Communicators
Manisha Sharma
If Reputation Isn’t What You Say, What Is It?
Winning at Cannes Lions Is Not a Mystery. It Is a Mindset.
Reimagining Communications in a Turbulent World: The Gen Z Influence
An insider’s Take on How PR-Media Partnership Must Evolve in the Age of Hyper-speed Communication, Fragmented Attention, and Diminishing Trust
Building trust in an uncertain world : How brands can navigate global challenges.
Building trust in an uncertain world : How brands can navigate global challenges.
Cracking the Code: Level Up your Communication for Gen Z Engagement
Cracking the Code: Level Up your Communication for Gen Z Engagement
How can PR Enhance Its Significance for the Largest Demographic Profile Gen Z?
How can PR Enhance Its Significance for the Largest Demographic Profile Gen Z?
Crisis Communication in the Modern-Day Media Landscape
Crisis Communication in the Modern-Day Media Landscape
Building Reputation Capital in Complex World
Building Reputation Capital in Complex World
Speaking Truth to Power: Time For Comms Pros to Step up their Game
Speaking Truth to Power: Time For Comms Pros to Step up their Game
UnMute With PRCAI Marks The Debut Of A New Podcast Giving Voice To 'Opinions That Matter’ By Indian Achievers
UnMute With PRCAI Marks The Debut Of A New Podcast Giving Voice To 'Opinions That Matter’ By Indian Achievers
Exploring the Tech-Driven ESG Landscape
Exploring the Tech-Driven ESG Landscape
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The world of communications is changing drastically
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We are focusing on three pillars – bring in growth
global PR contingent
A soiree with a global PR contingent
Cocktail of Work
The ‘Hybrid’ Cocktail of Work
How can a successful influencer campaign optimise PR Efforts?
Beyond Communication: The expanded skill sets required in the PR industry today

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RECOMMENDED BOOKS & PERIODICALS

We have curated a list of highly recommended reading on PR and associated subjects.

What's Your Story?: The Essential Busine
Writing Well
Big PR
New Rule
Social Brand
social Media
Business Person
MaterClass
known
Writing Tools

TAGS

General Reputation Management Digital ESG Journalism Latest News PR Books Social Media Branding Psychology and Creativity