Digital advocacy has become one of the most powerful forces shaping public life. It influences regulation, mobilizes citizens, frames policy debates, and can alter reputations almost overnight. Yet, as it becomes more effective, is it also becoming harder to distinguish legitimate advocacy from engineered persuasion?This question surfaced during a recent PRCAI Dialogues discussion in New Delhi titled “Setting Guardrails for Digital Advocacy: Ethics and Accountability in the Age of AI, Platforms and Algorithms.”