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| | Who
is Vahid Mehrinfar ?
Vahid, a futurist, a painter and promoter of
Lowe Contexture apart form being a Branding and communication expert.
Vahid’s professional career over the past 24 years has taken him through
a spectrum of complex assignments in design, ranging from automobile, product
and environment design, interior architectural and private aircraft interior design,
development of airline identity and livery programs, developing strategic corporate
communication and positioning programs for brands, advertising and creating many
indigenous brands regionally in the Middle East. One of the main areas of his
professional career has been his focus on promoting, marketing and branding real
estate projects at an international level through communication programs, where
he utilizes his own renowned architectural visualizations on many proposed projects.
As President of Vahid Inc., a Texas corporation based in Houston for eight
years, his renditions of many diverse design applications won him the admiration
and gratitude of some of the prestigious “Fortune 500” companies and
blue chip clients such as Anheuser Busch, Citicorp, Prudential, Exxon, Gerald
D.Hines Interests, Donald Trump Corporation and many others. Some of the advertising
giants such as McCann Erickson, Grey Advertising, Ogilvy & Mather and many
leading architectural and development firms internationally have also relied on
Vahid’s expertise for the expression and ultimately the success of their
marketing projects. His career has taken him through many assignments involving
various high profile business tycoons, celebrities, heads of state and government
officials.
In the year 1990, Vahid married a Bahraini partner and relocated
to the Kingdom of Bahrain, where he entered the world of advertising and media
. Vahid became known for his innovative approach and ideas that contributed to
the bottom-line of his clients’ businesses, while elevating their market
image.
With Vahid as the inspirational fountainhead and quality overseer
of his firm, the newly formed design consultancy in 1992, Contexture Associates
continued to make strides as one of the most diverse communication firms in Bahrain
and the region. It went on to grow into the first strategic communication organization
specializing in corporate identity and positioning to serve many companies regionally.
Over the next eight years Contexture Associates helped many clients to be able
to hold dialogue around the same table with some of the internationally known
counterparts and prospects with a degree of confidence that allowed them to win
business. Vahid’s personal input in conceptualising and implementing strategies
has facilitated the creation and development of some leading indigenous brands,
both corporate and product, in this region: starting off a new trend in the industry
that did not happen in the past.
The continuing success for Contexture
Associates became further endorsed in late 2001. Lowe and Partners Worldwide,
the fourth largest advertising agency in the world approached Contexture Associates
for the consideration of becoming a partner in this region.
Vahid’s
visionary ideas are recognized as significant catalysts in the evolution of consciousness
to design, environment and branding in the region. Certain government agencies
call upon Vahid to offer expert advice on the communication aspect of sensitive
projects.
Special assemblies request his presentations on aspirational
aspects of business dealing with his views on brandability for organizations.
Many corporations have invited Vahid and his team to hold seminars that help them
understand and express their brands internally and externally.
Vahid
has also been invited to speak on different occasions on the broad range of his
creative career and has provided many top financial, insurance and business conglomerates
with expertise on the subject of branding through identity and positioning.
Vahid considers this juncture of his life, personally and professionally,
to be a gateway to a new era where once again he will impose a self-challenge
to break into new areas of creative achievement, not without the full expectation
of the ultimate reward of sharing whatever virtue God may have blessed him with.
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