| Author | Book |
| Don Tapscott
| Blueprint to the Digital Economy |
| Hamish Pringle & William Gordon | Brand Manners |
| Davis Young | Building
Your Company's Good Name |
| James
Collins & Jerry Porras | Built to Last |
| Raymond Simon & Frank Winston Wylie | Cases in Public
Relations Management |
| Thomas
L. Harris | Choosing and Working with Your Public Relations Firm |
| Rick Levine | Cluetrain
Manifesto: the End of Business as Usual |
| Roger Yarrington | Community Relations Handbook |
| John P.Kotter & James
L. Heskett | Corporate Culture and Performance |
| Jack Gottschalk | Crisis Response |
| Patrick Field & Lawrence Susskind | Dealing With an
Angry Public |
| Jean-Marie
Dru | Disruption |
| Scott
M. Cutlip | Effective Public Relations |
| James E. Grunig | Excellence in Public Relations and Communication
Management |
| E. Bruce
Harrison | Going Green |
| Christopher
Locke | Gonzo Marketing |
| Herb
Schmertz | Goodbye to the Low Porfile |
| Clarke Caywood | Handbook of Strategic Public Relations
and Integrated Communications |
| Jack
Foster & Larry Corby | How To Get Ideas |
| John Guaspari | I Know It When I See It: A Modern Fable
About Quality |
| Tom
Morris | If Aristotle Ran General Motors |
| Joe Marconi | Image Marketing |
| Don E. Schltz, Stanley I. Tannenbaum, & Robert F. Lauterborn | Integrated
Marketing Communications:Putting It Together & Making It Work
Jack:
Straight From the Gut |
| Janet
Lowe | Jack Welch Speaks Wisdom from the World's Greatest Business Leader |
| Antony Jay | Management
& Machiavelli: Discovering A New Science of Management in the Timeless Principles
of Stagecraft |
| David
A. Aaker | Managing Brand Equity - Capitalizing on the Value of a Brand
Name |
| David H. Maister | Managing
The Professional Service Firm |
| James
R. Gregory & Jack Wiechmann | Marketing Corporate Image |
| Philip Kotler | Marketing Management: Analysis, Planning,
Implementation and Control |
| Rene
A. Henry, Jr. | Marketing Public Relations: The Hows that Make It Work |
| Paul Johnson | Modern
Times: The World from the Twenties to the Nineties |
| Eileen Morgan | Navigating Cross-Cultural Ethics-What
Global Managers Do Right to Keep from Going Wrong |
| John Hagel & Arthur Armstrong | Net Gain |
| Kevin & Jackie Freiberg | Nuts!
Southwest Airlines Crazy Recipe for Business and Personal Success |
| Andrew S. Grove | Only The Paranoid Survive: How to Exploit
the Crisis Points That Challenge Every Company and Career |
| David Maister | Practice What you Preach |
| Stuart Ewen | PR: A Social History of Spin |
| Walter Lippmann | Public Opinion |
| Dennis L. Wilcox & Lawrence W. Nolte | Public Relations
Writing and Media Technique |
| Regis
McKenna | Relationship Marketing: Successful Strategies for the Age of the
Customer |
| Charles
Fombraun | Reputation |
| Fons
Trompenaars & Charles Hampden-Turner | Riding the Waves of Culture-Understanding
Diversity in Global Business |
| Harry
Beckwith | Selling the Invisible |
| Peggy Noonan | Simply Speaking |
| Steven Walker & Jeffrey Marr | Stakeholder Power |
| Laura & Al Ries | The
22 Immutable Laws of Branding: How to Build a Product or Service into a World
Class Brand |
| James
Taylor & Watts Wacker | The 500 Year Delta: What Happens After What
Comes Next |
| Peter
Schwartz | The Art of the Long View. Planning for the Future in an Uncertain
World |
| Kenichi Ohmae | The
Borderless World: Power and Strategy in the Interlinked Economy |
| Otto Lerbinger | The Crisis Manager: Facing Risk and Responsibility |
| Anders Gronstedt | The
Customer Century |
| Jarol
B. Manheim | The Death of a Thousand Cuts: Corporate Campaigns and the Attack
on the Corporation |
| Kenichi
Ohmae | The End of the Nation State: The Rise of Regional Economics |
| Thomas L. Harris | The
Marketer's Guide to Public Relations |
| Edward Grefe & Martin Linsky | The New Corporate Activism |
| Jack Trout | The New
Positioning: The Latest on the World's #1 Business Strategy |
| Peter F. Drucker | The New Realities: In Government And
Politics/In Economics And Business/In Society And World View |
| Robert B. Cialdini Ph.D | The Psychology of Influence |
| Merry Aronson & Don Spetner
| The Public Relations Writers' Handbook |
| Frederick F. Reichheld | The Quest For Loyalty - Creating
Value Through Partnership |
| Malcolm
Gladwell | The Tipping Point |
| Tom Peters | The Tom Peters Seminar:
Crazy Times Call for Crazy Organizations |
| Scott M. Cutlip | The Unseen Power: Public Relations: A
History (Lea's Communication) |
| Todd
Siler | Think Like a Genius |
| Thomas L. Harris & Phillip Kitler | Value-Added Public
Relations: The Secret Weapon of Integrated Marketing |
| Adrian J. Slywotzky | Value Migration - How To Think Several
Moves Ahead Of The Competition |
| Katie
Hafner & Lyon Matthew | Where Wizards Stay Up Late - The Origins Of
The Internet |
