Recommended Reading

Here is a list of highly recommended reading on PR and associated subjects. The books can be ordered at www.amazon.com.

GENERAL

T. Yeshin (1998); Integrated Marketing Communications; Butterworths Heinemann: ISBN 0 7506 1923 6

P.R. Smith (1998); Marketing Communications; Kogan Page: ISBN 07494 26993.
Note new edition: ISBN 07494 36697

Anne Gregory (2000); Planning & Managing a PR Campaign; Kogan Page:
ISBN 0 7494 29917

Annie Gurton (2001); Press Here!; Prentice Hall: ISBN 0 273 653849

P.R. Smith, Berry, Pulford (1999); Strategic Marketing Communications; Kogan Page : ISBN 07494 29186

T. Davenport & J.C. Beck (2001); The Attention Economy; Harvard Business School Press: ISBN 157851 441

ACTIVISM & GREEN PR

Naomi Klein (2000); No Logo; Flamingo: ISBN 0 00 255919 6

Denise Deegan (2001); Managing Activism; Kogan Page: ISBN 07494 3435

Tom Curtin (2000); Managing Greeen Issues; Macmillan Buisness: ISBN 0 333 91435

ISSUES AND CRISIS MANAGEMENT

Regester and Larkin (); Risk Issues and Crisis Management; Kogan Page:
ISBN 0 7494 2393 5

Michael Bland (1998); Communicating Out of a Crisis; Macmillan:
ISBN 0 33372097 0

REPUTATION MANAGEMENT

Sue Adkins (1999); Cause Related Marketing - who cares wins; Butterworths Heinemann: ISBN 07506 4481 8

H. Pringle & M. Thompson (1999); Brand Spirit – CRM; John Wiley:
ISBN 0 471 98776

e-PR and BUZZ

M. Haig (2001); e-PR; Kogan Page: ISBN 0 7494 3434 1

D. Middleberg (2001); Winning PR in the wired world; McGraw Hill:
ISBN 001 136342 4

E.Rosen (2000); The Anatomy of Buzz; HarperCollins: ISBN 0 00257104 8

BRANDING

T.Gad (2001); 4-D Branding; FT Prentice Hall: ISBN 0 273 65368 7

H.Pringle & W.Gordon (2001); Brand Manners; JohnWiley : ISBN 0 471 49606 5

Marc Gobe (2001); Emotional Branding; Windsor: ISBN 1 874 111 50 2

de Chernatonyy & McDonald (1998); Creating Power Brands; Butterwirth Heinemann: ISBN 0 333 65909 0

G. Randall (2000); Branding; Kogan Page: ISBN 07494 3281 9

M. Mark & C. Pearson (2001); The Hero and the Outlaw; McGraw-Hill:
ISBN 0 07 136415 3

T. Blackett & B. Boad (1999); Co-Branding;
Macmillan Business: ISBN 0 333 76089 1

M. Lindstrom (2001); Clicks, Bricks & Brands; Kogan Page: ISBN 0 7494 3490 2

INTELLECTUAL CAPITAL

Leif Edvinsson & M. Malone (1997); Intellectual Capital; (Piatkus): ISBN 0 7499 1850 0

Thomas A. Stewart (1998); Intellectual Capital: The New Wealth of Organisations; Nicolas Brealey Books: ISBN 1 85788 183 4

Sultan Kermally (1999); When Economics Means Business; F-T Pitman:
ISBN 0273 63740 1

PSYCHOLOGY AND CREATIVITY

A. Green (1999); Creativity in Public Relations; Kogan Page;
ISBN 0 7494 2938 0

K. Thomson (1998); Emotional Capital; Capstone; ISBN 1 900961 62 8

Edward De Bono (1990); Lateral Thinking; Penguin: ISBN 0 14013779 3

INTERNAL COMMUNICATIONS

Gower Handbook of Internal Communications (1999); Gower:
ISBN 0566 0770000