World’s largest extranet in the Public Relations industry launches February 2004.

November 26, 2003

The world’s largest extranet in the PR industry will go live in February 2004 as a result of a new strategic partnership between the International Communications Consultants Organisation (ICCO), and creativebrief (www.creativebrief.com) the world’s first global online interactive search and procurement service for the PR and creative industries. The new PR extranet forms part of the creativebrief platform, and will be completed once all the trade associations "showcases" go live on the creativebrief site. The extranet will encompass 850 PR agencies in 24 countries across Europe, the Middle East, Africa, Asia-Pacific and the Americas, who collectively employ more than 25,000 people.

PRCAI is partnering with creativebrief to put Indian firms on the extranet and members will soon be hearing from creative brief in this regard.

More at http://www.iccopr.com/attachments/Icco_Members_News/Press%20Release.doc%20Creative%20Brief.doc


About the ICCO: The International Communications Consultancy Organisation is the voice of public relations consultancies across the world. It is the umbrella association for more than 850 consultancies through their trade associations in 24 countries. ICCO's 20 full member countries all have a formal trade association of PR consultancies. There are also four observer members where the local industry is moving towards establishing a formal association. Altogether, the associations that make up ICCO's family employ more than 25,000 people.