IPRA Golden World Awards 2002
World’s best public relations programmes honoured at London Gala Dinner

London October 8, 2002. The International Public Relations Association, (IPRA), honoured more than 46 top international public relations executives and their global campaigns at the 2002 Golden World Award ceremony last night. More than 200 international guests attended the gala awards dinner at the London Marriott Hotel, Grosvenor Square, London. The awards were presented by Mr Yoshitoshi Kitajima President of Dai Nippon Printing Co., Ltd. (DNP) the exclusive sponsors.

This year's winner of the top award was Bromley / Manning Selvage & Lee from San Antonio, Texas, USA for their “Helping Hands” programme for Western Union. Present to receive the award was Erenay Jackson, Manager Marketing, Communications and Public Relations, Western Union International. Also present were Deborah Vallejo, Managing Director of Bromley MS&L and Bill Thomas, President Western Union, International. The Western Union Helping Hands programme enabled hundreds of thousands of Hispanic immigrants to the United States to learn how to make their way, understand their new surroundings, and best help their families at home in El Salvador, Honduras and Nicaragua

The United Nations Award was presented to Lawrence Gikaru of Apex Communications, Nairobi, on behalf of the John Hopkins University for the Tanzanian Aids Commission education and awareness programme.

Other winners included agencies and organisations from the USA, UK, France, German, Spain, Hungary, Russia, Hong Kong and Australia. Several public relations agencies, including Manning Selvage & Lee, Edelman, Ketchum, Weber Shandwick and Golin Harris won more than one award.

In his opening remarks, IPRA 2002 President Jacques Dinan commented; “The IPRA Golden World is the worlds most prestigious and far-reaching awards programme recognising the best public relations work from across the globe. Each year its influence and recognition grows. This year, the jury of senior professionals from more than 12 countries gathered in London, under the Chairmanship of Michael Morley of Edelman, to select 46 diverse campaigns from as far apart as Brazil, Turkey, Poland, Hong Kong and Australia.

Dinan continued "Once again I acknowledge and thank our sponsors Dai Nippon Printing for their continued support and for their third year of sponsorship for the IPRA Golden World Awards”

Jury Chairman Michael Morley, who hosted the award ceremony, was also full of praise for this year's winners and judges. "IPRA recognises and thanks all of the companies and organisations who entered this year's awards. The closely fought categories generated passionate debates on the merits of each submission. The range of skills demonstrated across the programmes and the level of achievement are testament to the development of our profession” said the IPRA Jury Chairman.

GOLD AWARD FOR JUBILEE PUBLIC RELATIONS TEAM

On behalf of the board of IPRA, President Jacques Dinan also presented the IPRA 2002 Gold Medal to the Golden Jubilee Office, in recognition of their outstanding communications programme of behalf of the 50th Jubilee Celebrations of HM Queen Elizabeth II. The IPRA Gold Medal is awarded by the President to either individuals or organisations whose public relations programmes have achieved significant and lasting impact on a global audience.

“The Jubilee team’s readiness and ability to communicate with global media audiences and to respond to international media interests and demands were outstanding. The team is to be congratulated and IPRA is delighted to recognise its achievements in such a positive manner,” Dinan said."

IPRA Golden World Awards

The awards, founded by IPRA in 1990, are the only multi-national awards programme in the world of public relations. This year saw the biggest entry, 266 programmes from 42 countries. IPRA makes summaries of the winning awards available to public relations student through its website www.ipra.org.and the IPRA magazine FrontLine.

With over 900 members in 95 countries, IPRA is the world's leading professional association for senior international public relations professionals. Established in 1955, the organisation's activities include the IPRA Golden World Awards, the only global public relations awards programme; professional development conferences and seminars; publishing IPRA FrontLine, the international public relations quarterly; the website www.ipra.org, the leading public relations portal, regular Gold Papers on issues affecting the international communications profession; assistance with the development of public relations professionalism in new and emerging markets, and a wide range of professional member services. The organisation also hosts a number of regional and conferences annually, as well as a tri-annual World Congress on Public Relations.
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NOTES TO EDITORS
FOLLOWS IS A COMPLETE LIST OF AWARD WINNERS
Further information IPRA Tony Meehan GWA Advisor to the IPRA Board 07768 850 855 tmeehan@ipra-gwa.com

Overall Winner
Bromley / Manning Selvage & Lee / Western Union
Western Unions Helping Hands

United Nations Award
Winner
John Hopkins University Centre for Communications Programs / Tanzania Commission on AIDS
ISHI - Youth HIV / AIDS Campaign in Tanzania

Category - Overall Institution
Hon Mention
Skutski & Oltmanns / United Brotherhood of Carpenters
From Adversaries to Advocates

Ankara Chamber of Commerce
Effective people can effect change

Winner
Weber Shandwick / Beijing 2008 Olympic Games Bid Committee
Bringing the Olympic Games to Beijing

Category - Public Service
Hon Mention
PT Indofood sukses Makmur Tbk
Education for Unity in a Multi Cultural Environment

Winners
Ketchum / PAX
ASK Campaign

Pepper Communications Consultancy / Hungarian National Committee for UNICEF
Change for the small

Category - Government Sponsored Campaigns
Winner
Golin Harris / Illinois Department of Public Health
Illinois Teens Challenge Big Tobacco

PR Agency / Privatisation Council of Government of Montenegro
Public Education Campaign of Mass Voucher privatisation in Montenegro

Category - Public Affairs
Hon Mention
The Rowland Company / Frost Enterprises
Lobbying raises the level of success

Winner
Western Australian Farmers Federation
Australian Farming : An exceptional case for communication

Category - Issue Management
Winner
Weber Shandwick (Africa Practice) / AES Nile Power
AES Corporation and the Bujagali Hydro Project

Category - Emergency / Crisis
Winner
Noguchi & Peters Communications / MOL Plc
Establishing Goodwill and Understanding during the Worst Gas Well Catastrophe in Hungary

Burson Marsteller (Australia) / SmithKline Beecham
The Panadol Crisis

Category - Recovery from Crisis
Winner
EEC Kohtes Klewes / Fachvereinigung Gelatine
Gelatin Campaign

Category - Community Relations
Honorary Mention
Volvo do Brasil Veiculos Ltda
Transitando, the Volvo's Traffic Safety Education Programme in Brasil

Winner
Bromley / Manning Selvage & Lee / Western Union
Western Unions Helping Hands

Category - Employee Relations
Honorary Mention
Ogilvy Public Relations Worldwide / The Dow Chemical Company
How Communications Helped Avert a Strike

Winner
Standard Chartered Bank (Hong Kong, China)
Take the Lead

David Grossman & Associates / Bay Health Medical Centre
Many Faces; One Mission

Category - Investor Relations
Honorary Mention
Edelman Public Relations (USA) / Rockwell Collins
Spinoff Supercharges Rockwell Collins' Reputation in the Financial Community

Winner
Edelman Public Relations (USA) / Delhaize Group
Initiating a US ADR Program

Prudential Finance, Inc.
Taking Prudential Public: Prudential's Demutualization

Category - Merger Communications
Honorary Mention
Indo Pacific Reputation Management Consultants/ PT Coca-Cola Indonesia
Coca-Cola Acquires Ready to Drink (RTD) Bottled Water

Winner
Ketchum (USA) / Dow Chemical Company
An Ideal Marriage

Category - Consumer Marketing
Winner
Ketchum (USA) / Orbitz
Orbitz Takes Off

Category - Marketing - Existing Consumer Product or Service
Honorary Mention
ECC Kothes Klewes / Dunlop GmbH & Co. KG
Dunlop Drivers Cup 2001

Winner
Edelman Public Relations (USA) / Johnson & Johnson
OBU (a.k.a. "Oh, be You")

Category - Business -to- Business Marketing - New Product or Service
Honorary Mention
Edelman Public Relations Worldwide (USA) / Currenex
Revolutionizing Foreign Exchange

Winner
Manning Selvage & Lee / IBM
IBM Brings Technology to Life
Category - Business - to Business Marketing - Establishing Product or Services

Honorary Mention
Burson Marsteller China / Intel China
Powering the P4 with PR in China" - Intel's Pentium 4 Processor Launch

Winner
Text 100 / Brio Software
Getting Back on the Map: Text 100's Relaunch of Brio Software

Category - Special Event / Observance Under 8 Days
Honorary Mention
Dittus Communications / Business Software Alliance
International Sweeps Week

Winner
Golin Harris International/ Nestle Purina Pet Care
The Purina Pet Institute's Pet

Category - Special Event / Observance under 8 Days or More
Winner
Edelman Public Relations Worldwide (USA) / He Welch Sisters
Wash America: Help Wash Away the Hurt

Category - Environmental
Honorary Mention
Cheil Communications Inc./ Samsung Group Reformation
Samsung's Environmental PR Campaign with Danny Seo

Winner
Edelman France / Vivendi Environment CGEA Onyx
Vivendi Environment for Antarctica

Category - Arts
Winner
Global Tanitim / Apple Bilkom & TBWA Istanbul
I- CAN Film & Music Contest

Category - Prescription Medicines
Winner
Farner PR & Consulting / Novartis Pharmaceuticals
Diabetes Breakfast

Edelman Public Relations Worldwide Spain / MSD Spain
The Propecia Information Centre

Category - Other
Winner
John Hopkins University Center for Communications Programs / Tanzania Commission on AIDS
ISHI - Youth HIV / AIDS Campaign in Tanzania

Special Awards
· Creativity
· Frontline
· Research

Creativity
Winner
Golin Harris International/ Nestle Purina Pet Care
The Purina Pet Institute's Pet Healthiest Cities Program

Frontline Award
Honorary Mention
Communication Group Kuzmenkov & Associates/ National Institute from Reputation Studies
Russian IT Market Consolidation & Promotion

Winner
P.R.A. Yugoslavia / Privatisation Council of Government of Montenegro
Public Educational Campaign of Mass Voucher Privatisation in Montenegro

Research Award
Honorary Mention
Edelman Public Relations Worldwide / Rockwell Collins
Spinoff Supercharges Rockwell Collins' Reputation in the Financial Community

Winner
Skutski & Oltmanns / United Brotherhood of Carpenters
From Adversaries to Advocates