November 22, 2004

The EFFIE awards recognize communication that works.

EFFIE is the most significant award in advertising industry because it honors the one truly significant achievement.

OgilvyPR won the EFFIE in recognition of the year's most effective communications campaign for Cadbury, meeting the objectives they were designed to achieve.

Judging is done in a very stringent way based on rules laid down by Effie, USA.