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Public Relations Consultants Association of India
 

Press Release

Prema Sagar enters ICCO Hall of Fame First Indian to be recognised for contribution to the Global PR Industry.

September 30, 2005

Prema Sagar, Principal and Founder, Genesis Public Relations, earned the unique distinction of being the first Indian to be inducted to the International Communications Consultancy Organisation's (ICCO) International Hall of Fame.

Introduced in 2003, ICCO's Hall of Fame represents an exclusive recognition of the exceptional progress its members have made towards the internationalisation of the public relations industry.

Prema is one of five members to be selected for this honour. With this award, she joins a select band of only ten global personalities like Peter Hehir, former Chairman, Porter Novelli International; Michael Morley, Deputy Chairman, Edelman; Harold Burson, founding Chairman of Burson-Marsteller; David Drobis; Chairman Emeritus, Ketchum; Anne Forest, Managing Director Asia, Golin/Harris International and Jean-Leopold Schuybroek, Managing Director, Interel Marien.

"I believe this is a truly significant recognition as it comes from industry colleagues around the world. We all salute you as a leader and trailblazer in your organization whose contributions have gone well beyond your firm and country and is a credit to our industry at large," says Carlos Lareau, President, ICCO.
Prema Sagar being inducted to the ICCO Hall of Fame
Prema Sagar being inducted to the ICCO Hall of Fame
 


"This honour recognises the role Prema has played in putting the Indian public relations industry on the global map and in setting its standards and values. We are confident that going forward PRCAI will be the catalyst of change in the way PR will be done not only in India but internationally as well" said Veena Gidwani, President, PRCAI.

All twenty seven trade association members of ICCO from around the world were eligible to nominate someone from their country, with the final five being selected by a judging panel comprising Carlos Lareau, President ICCO, John Saunders, Vice President ICCO; Simon Quarendon, ICCO Secretary General and Danny Rogers, Editor PR Week UK and Julia Hood, Editor, PR Week USA.

"Like the inaugural members of the ICCO Hall of Fame, these individuals have made significant contributions not only to their national PR industries, but on an international basis too", said ICCO Secretary General, Simon Quarendon, "they have combined cultural sensitivity with commercial acumen to create PR agencies that balance global reach with local relevance".

Prema founded Genesis Public Relations in 1992 and her tryst with Public Relations mirrors the journey of PR in India. She is the founding President of Public Relations Consultants Association of India (PRCAI), an initiative launched to consolidate a fragmented market. Prema has been responsible for launching several internationally benchmarked standards including the CMS (Consultancy Management Standards) certification in India.



Prema Sagar with the other inductees to the ICCO Hall of Fame
Prema Sagar with the other inductees to the ICCO Hall of Fame

 
  She is currently the National Chair for India of the International Public Relations Association (IPRA), UK and has been Observer, Board Management of the International Communication Consultancies Organisation (ICCO).

Prema strongly believes in giving back to industry so that it matures in time to face the challenges of growth in a way that is both meaningful and impactful. "There is no doubt that the PR industry in India will be a key beneficiary of the economic growth that India will experience so long as we are focussed in how we all cut the curve in our development to face the challenges. Mere publicity is no longer the measurement of success. Real measurable impact is the way forward," says Prema.

About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies across the world. It is the umbrella organisation for more than 850 consultancies through their trade associations in 24 countries.

About PRCAI

The Public Relations Consultants Association of India (PRCAI) is the apex body representing public relations consultancies in India. It is a recognized and affiliated to the ICCO - International Communication Consultants Organization. The mission of the PRCAI is to establish and propagate the standards of excellence and ethical conduct through it professional charter amongst professional consultancies.

Through its activities like CMS and PR-SAT, PR Summits, the PRCAI aims to be the benchmark of excellence in service quality and thought leadership across the globe. The PRCAI also engages various stakeholders to ensure a competitive business environment as well as providing various services to member organization.

The PRCAI was set up in 2001 and represents over 70% of the organized public relations activity in India. To promote the spread of excellence, PRCAI also admits individual public relations practitioners as Associate and Corporate Members.

For further information contact:

Ms. Jayoti Lahiri
Secretary General
Public Relations Consultants Association of India (PRCAI)
Email: jayoti.lahiri@prcai.org
Mobile: 98105 02575
Website: www.prcai.org

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