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Annual
PR Summit
Ambassador Hotel, New Delhi
Friday,
December 16, 2005 • 10am to 5.30pm
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| 9:30AM-10:00AM |
Registration and Tea/Coffee |
| 10:00AM-10:15AM |
Welcome and Opening Remarks on Theme
and PRCAI’s mission & activities:
Veena Gidwani, CEO, Madison PR, President, PRCAI |
| 10:15-10:45AM |
Keynote Address “Reaching audiences in an environment of rapid change”
Santosh Desai, President, McCann |
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| SESSION
I |
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| 10:45-11:30AM |
Changing Dynamics of the Indian Market
and PR Challenges
David Appasamy, Sify
Prema Sagar, Principal & Founder, Genesis Public Relations
Nandita Lakshmanan, Vice President, PRCAI to introduce the speakers |
| 11:30-11:45AM |
Q & A |
| 11:45-12Noon |
Tea Break |
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| SESSION II |
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| 12Noon-1:00PM |
Connecting with Customers through Non-media
Discussion with case studies
Sudipta Sengupta, Café Coffee Day
Srikant Shastri, Solutions
Moderator - Atul Ahluwalia, Corporate
Voice Shandwick |
| 1-2:00PM |
Networking lunch |
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| SESSION III |
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| 2:00-3:00PM |
The Power of One
Discussion and sharing of powerful campaigns with a universal Emotion.
PEPSI case study to be shared by Rohit Ohri on behalf of PEPSI
Veena Gidwani to share P&G case study.
PRCAI Moderator – Nandita Lakshmanan
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| SESSION IV |
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| 3:00-4:00PM |
Leveraging
Media Fragmentation Creatively
Electronic: G Krishnan,
Aaj Tak
On-line: Mahendra Swarup, India Times
PRCAI Moderator - Dilip Cherian
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| 4:00-4:15PM |
Tea Break |
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| SESSION V |
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| 4:15-5:15PM |
Brand vs. Reputation: Knowing Their Power and Their Differences
David Jensen, Sr. Vice President, Genpact
PRCAI Moderator: Deepshikha Dharmaraj, Chairperson, PRCAI West Chapter |
| 5:15-5:30PM |
Summing up and Vote of Thanks
Sunil Gautam, Secretary, PRCAI and CEO, Hanmer & Partners |
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