Communication is Art. Art is a dialogue, not only in our own time, but also across time. In a world where experience is increasingly fragmented and isolated, communication points to the unbreakable chain of human creativity, and refuses to make islands of separation out of past, present and future. The world is a new energy, and we need to be able to harness this new energy to travel time and reach a wider audience.

Some of the key areas being redefined, redesigned by this convergence are the following: Newsrooms are being positioned as interactive information powerhouses providing easy access to both current and archived information on a 24/7 cycle. Business intelligence is being impacted thus with competitor tracking and search engines, online databases and research accessibility. With events happening on a global and virtual space, online PR - providing conference agendas, online registration, speaker alerts, press kits, photographs, and after event wrap-ups - is shrinking the world we live in! Books will continue to impact the serious audience while cell phones and PDAs will ensure seamless flow of real-time information for the man on the move. A web site can serve as a virtual meeting area for people in a number of different locations who need to collaborate during a crisis. People can use message boards, chat rooms and e-mail to contact one another, consult with experts and learn about the successful strategies used by others in similar situations.

Content Connectivity to the Community will enhance Commerce and Capital while Culture and Capacity will facilitate successful Co-operation with PR firms.