"How can you gain maximum leverage and measure
PR
in the Television medium?"
One of the key objectives of the Public
Relations Consultants Association of India (PRCAI) is
to provide educative interactive platforms. This is where
individuals from PR companies can learn more about the
profession of PR and gain knowledge of associated marketing
disciplines to become leaders of tomorrow's PR world.
PRCAI Western Region has initiated the
Knowledge Series to meet this objective.
The first in this series was a session
in Mumbai, on July 22, 2005, where Atul Phadnis, Vice
President TAM Media Research, conducted an interactive
presentation on the Television medium. The session focused
on how PR professionals need to understand the multiple
opportunities present in Television, so that they can
plan more impactful PR programmes for their clients. The
2 hour session was extremely well received by the attendees
with lots of active participation and questions.
More information on the TAM Research
and the Speaker:
TAM Media Research, has been the observer
of the Indian Media Industry for some years now. A joint
venture company between AC Nielsen & Kantar Media
Research/ IMRB, TAM started its operations as a TV program
ratings organization. Over the years, however, it has
moved on from being a basic TVR provider to one that provides
deep industry insights.
About Atul Phadnis, Vice President,
TAM Media Research
Atul has over 12 years of experience in
the field of media planning and research. Before joining
TAM, Atul has worked with some of India's largest media
agencies like Rediffusion, JWT & StarCom. Some of
the significant moments during his time in TAM have been
the selection of research and strategy papers prepared
under his guidance that won accolades at International
research conferences like ESOMAR and WAM across Shanghai,
Geneva and Montreal.
So far, under his guidance, the TAM team
has been able to win four international nominations and
2 awards. Atul has authored close to 120 articles that
have been published in The Economic Times, Brand Equity,
The Indian Express, The Hindu Business Line and ESOMAR
Journal.
