The
Client Brief 'A best practice guide to briefing
communications agencies'
Joint
industry guidelines for young marketing professionals in working effectively with
agencies
The brief is the most important bit of information issued by a
client to an agency. It's from the brief that everything else flows. Indeed
written briefs are a point of reference that can be agreed at the outset and therefore,
to some extent, form a contract between client and agency.
The better the
brief, the better and more accurate the results. The more time, effort and information
you input at the start, the greater the time savings throughout the process.
This
document is designed for use with all types of communications agencies. We have
included a simple list of the main headings in a good brief for easy reference
and a short summary of what each section should contain
Order your personal
copy at only Rs.100/- each and for out of Delhi, please add Rs.25/- for courier
charges.
Cheques and drafts to be in favour of 'PRCAI' and sent to:
Ms. Jayoti Lahiri
Secretary General Public Relations Consultants Association of
India (PRCAI)
D25 Ridgewood
Estates
DLF Phase IV
Gurgaon 122 002
Haryana
