The PRCAI is a trade association that represents India's public relations consultancy sector while providing a forum for Government, public bodies, industry associations, trade and others to confer with public relations consultants as a body.

In addition, the PRCAI offers it members services in the areas of:

• Professional Codes
• Consultancy Management Standards
• Regional Networks
• International Information and knowledge sharing with Links
• Referrals
• Industry placements
• Guidance papers, business support
• Seminars and Conferences
• Education and training
• Research and surveys